Jeep Kaiser Wagoneer

Jeep Kaiser Wagoneer

Jeep Kaiser Wagoneer Moodboard Turquoise inspiration

A Truly Luxurious Vintage Wagoneer IS Born

In 1963 Willys calls their all-new truck the Jeep Wagoneer, a mix of a classic station wagon and Jeep. The 1953 merger with Kaiser made it plush in the bush. The luxurious Jeep Kaiser Wagoneer was born! Its enormous V8 Vigilante engine made it a tough off-roader hidden under a comfortable station wagon at the crazy price of $6,000 US. Texas was calling!

The 1967 JEEP KAISER WAGONEER

The vintage station wagon in my collection is certainly one of the first, if not the very first (we’re investigating), brand new Jeep Wagoneers imported into Italy.

This is the model I happily stumbled across a few years ago, with only 14K miles (20K km) on the clock.

The 1967 Jeep Kaiser Wagoneer

The vintage station wagon in my collection is certainly one of the first, if not the very first (we’re investigating), brand new Jeep Wagoneers imported into Italy.

This is the model I happily stumbled across a few years ago, with only 14K miles (20K km) on the clock.

 

The Journey from America to Italy

In the mid-‘60s the economy in Italy was booming. The appetite for new extravagant vehicles prompted Italian coach builders to buy chassis and custom make coaches, usually design-inspired by American modernist design. This style, in turn, was inspired by the space race, which is why we see a triumph of curves, fins, missile-like ornaments and excessive chrome on cars from the era. These were the years when coach builders  Vignale, Michelotti, Viotti, Ghia, and a few others flourished with their extraordinary small series of Made in Italy jewels. These were not necessarily expensive cars. One example was the FIAT 1100 SUPERGIOIELLO, or the FIAT 600 VIOTTI, which cost roughly 50% more than the mass-produced model, but had that unique Americanized style!

Iconic poster of futuristic concept car by Syd Mead

The sole way to get brand-new Made in America cars back then was to pay the exorbitant tariffs that Italy imposed for those goods. Some people were lucky enough to have enough money and passion to actually do so. Among them, Commendator (or Sir) Mentasti, owner of the San Pellegrino water company, and a famous lover of “le cose belle” (the beautiful things).

2 Jeep Wagoneer Vintage Adverts

It was 1967 when this exotic ‘San Pellegrino turquoise’ Jeep Kaiser Wagoneer arrived in Palermo, Sicily with the weekly ships coming from NY.  We can only imagine how the locals felt every time the ships arrived … how exhilarating it must have been to get a piece of America in southern Italy, where the biggest American military base was located (in Sigonella).

The car gets unloaded, clears customs, gets shipped by train to Milano, where Mr Mentasti registers it with license plate number MIxE49955 and finally, this now-vintage station wagon is transferred to its countryside reserve, where it stays until 2011. Over the first 4 or 5 years, the car was used sporadically for hunting within the property, until it was parked up with 11,122 km and remained parked from then on.

How we met

In 2011, I was incredibly fortunate to find this almost untouched Jeep, with ultra-low mileage, preserved like a gem. For that, we have to thank its exorbitant fuel consumption, the constant maintenance (yes that carburetor always acted up, even when new), the lack of mechanical assistance in Italy for those monumental engines, and maybe even the fact that the new toy was already out of fashion!

In Italy, car owners had to pay a yearly tax, regardless of how much a car was used, based on the engine size. In the ‘70s, the yearly tax to keep the vintage Wagoneer’s registration “active” was the same as a brand new Vespa, or half a Fiat 500. Mr Mentasti clearly paid his dues, which is why today we have the original registration, documents and the car’s uninterrupted history.

Today, the odometer shows a total of 19,788 km (km, not miles!) – 8,000 of which were mostly covered by me (and my mechanic, sigh). And although it eats fuel like a Jumbo Jet at take-off, the satisfaction I feel when I switch it on is indescribable!

If you love this vintage Jeep Kaiser Wagoneer as much as I do, contact me directly for more details, pictures, documents and stories.

P.s. Have you ever seen a faster tailgate window?!